“So how is it going?” “Oh I’m busy…really busy these days…crazy busy!” How many times is that question and answer spoken every day. So much so that if you think back in even the last couple days, you have probably said that yourself to someone. Whether we...
Do a search for any lesson related to digital marketing on Google or Youtube and you will see countless people trying to teach the public how to do (fill in the blank) in digital marketing. This somewhat reminds me of Network Marketing where the goal is to just get as...
After being in digital marketing for over a decade, there are certain behaviours that I realize are common among not only musicians and entertainers, but most any type of business. The one I want to speak on today is what I call, “random acts of marketing”. Whether...
So getting right to the point, lets answer the question, “Is Instagram worth the time it takes musicians?”. The answer to that is, it depends how they are using it. If you are using instagram the way the industry and labels tell you to, then the answer is easy. No it...
In previous articles we have said how the music business in general is continuing to pound the drum of how you need to be “discovered” so you can get the mass exposure that is needed to sell more music and fulfill your dreams of a career in music. Unfortunately that...
